Westinghouse 0391700 Incandescent Bulb, 250 W, R40 Lamp, E26 Lamp Base, Red Light, 5000 hr Average Life. ncandescent infrared heat reflector light bulbs are available in a standard R40 shape. These light bulbs last on average up to 5000 hr. To help you find the right bulb for the right application, see Westinghouse's full offering of infrared heat light bulbs available in multiple wattages as well as clear and red finishes. These reflectors with medium screw bases are perfect for use in brooder lamps. They are also compatible for use with standard household fixtures including bathroom heat lamps.