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About JAX Outdoor Gear, Farm & Ranch

Since 1955, JAX Outdoor Gear, Farm & Ranch has provided high-quality apparel, footwear, and equipment for the rugged demands of life in the West. We specialize in durable workwear and performance outdoor fashion that bridges the gap between functional ranching gear and modern wilderness exploration.

Our Mission

Our mission is to equip our community with authentic, long-lasting gear and expert advice for every adventure, from the back forty to the backcountry.